Case Studies
Kicks Crew
Overview
Led the full rebrand, product redesign, and ecosystem expansion. After the rebrand phase, average revenue scaled up to 600%.
Collaborated closely with the founders on the full rebranding initiative—shaping the new brand direction, user interface, visual identity, and community-facing design language. Led the creation of the digital product design system for web, app, and seller platform. Finalized the new logo and developed a meaningful brand color system.
